We started WelcomeLend to solve a problem: Commercial Real Estate (CRE) financing is inefficient and fragmented. Borrowers consistently fail to find the right lending source for their deals. Deals that should be funded die due to avoidable causes. Borrowers and brokers lack the proper tools to effectively structure, present, and place deals. Lenders are inundated with deals that are unorganized and often don't match their program criteria.

As a team of seasoned CRE brokers, we felt these pains firsthand and couldn't find the right solution. It became clear to us there was an opportunity to improve CRE transactions for everyone. We decided to scratch our own itch and build software for the borrowers we represent and ourselves.

Since then, WelcomeLend has become a highly sophisticated and automated cloud-based platform that powers every facet of our operation. It tracks tens of thousands of active CRE deals, manages every deal we touch from initial contact through funding, and uses a proven matching algorithm to compare each deal point against our lender database to find the ideal lending source and structure.

Since launching WelcomeLend in 2019, we have closed just shy of $1B in transactions. Despite extremely challenging markets in 2022, we've closed over $400MM. We continue to ruthlessly attack inefficiencies and build the best platform for closing commercial real estate deals.

We continue to expand our platform, gain efficiencies, and improve CRE financing. We're hiring sales executives to expand our asset and loan type coverage. Large CRE developers are outsourcing their financing operations to us so they can focus on other facets of their deals. Our capital markets team is finding powerful new ways to enrich our understanding of lender's programs, liquidity levels, and deal history.

We believe WelcomeLend will fundamentally change CRE financing....and we're just getting started.